The Hybrid Work Dilemma

How a strategic shift from a single signal to a data ecosystem solved the critical challenge of occupancy tracking for universities and large organisations.

An Unanswered Question

In the new era of hybrid work, facility teams and managers faced a major blind spot: Are our people actually on-site? This wasn't just an inconvenience; it was a costly business problem.

The Reliability Gap

Initial solutions, like relying solely on IP address tracking, created a false sense of security. The data was incomplete and often inaccurate.

85%

Data Distrust

Of managers reported low confidence in their existing attendance data, leading to inefficient resource planning and facility management.

The "Aha!" Moment: A Shift in Strategy

Through customer discovery, a pivotal insight emerged. The solution couldn't create more work. It needed to be frictionless and passive. A single data point would never be reliable enough.

The realisation: We needed to build a robust, seamless ecosystem of signals.

Designing the Signal Ecosystem

The new strategy moved away from a single feature and towards a network of passive data sources. Each signal reinforces the others to create a single, highly reliable source of truth for occupancy.

📱

MDM Integration

Identifies when a device connects to the organisation's network, providing a high-confidence signal of presence.

💳

Door Access Control

Captures data from keycard swipes, providing a definitive, time-stamped record of building entry.

🔔

Push Notifications

Increases engagement and the reliability of IP detection for mobile users, adding another layer of data.

A Single Source of Truth

Combining these passive signals provides administrators with a highly accurate, real-time view of on-site presence with zero extra effort.

The Impact: A Clear Path Forward

A Strategic Roadmap

The outcome was a clear, strategic roadmap for the new occupancy tracking theme. It prioritised development based on value and dependencies, providing a reliable path to solving a complex problem without requiring new hardware investments.

1

Phase 1: Core MDM Integration for foundational device tracking.

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Phase 2: Develop Door Access Control API for entry data.

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Phase 3: Enhance Push Notification system to complete the ecosystem.

+95%

Projected Accuracy

The multi-signal approach is projected to increase the accuracy of presence detection to over 95%, turning a liability into a strategic advantage.

Key Reflection

This project was a powerful lesson in zooming out. By focusing on the core user problem: "how can I reliably verify presence with no extra effort?" I was able to design a strategic, long-term solution that provided real value and positioned the product for future growth.